About SEO

Search Engine Optimisation (SEO)

Search Engine Optimisation (Optimization to our American friends) or SEO is the most important aspect to any website, if you are interested in obtaining new business and increased traffic through your website then using an SEO expert is the most important thing you can do! It may be that yours is a business where your website is a place of reference for existing customers or new customers that you have gained from other avenues of advertising. However, if your website can feature at the higher end of search engines such as Google, Yahoo! and MSN, then there is a very high possibility that your business will grow considerably. SEO is the most cost effective method of online advertising, especially if you use an SEO firm like Top Spot Optimisation. There will be no need for expensive Pay Per Click campaigns, such as Google Adwords. If your website can feature in the organic listings of the search engines, then you will have a web presence that cannot be bettered. If using SEO professionals, then you will get the results you need and there is every chance that the reputation of your company or website will increase considerably. There are many factors involved when optimising a website. From here we have outlined just some of the most important stages of website optimization.

On Page Search Engine Optimisation

On Page Search Engine Optimisation is the process of analysing the pages of a website and then making the relevant changes in order to gain high positions on the search engines. On Page SEO basically takes a look at each page of a website and ensures that all of the Meta Tags are acceptable to the search engines.

One of the most important aspects of On Page Optimization is the content of a web page. At Top Spot Optimisation we will ensure that the content of each page has depth and quality and is structured correctly. A poorly formatted or structured website page can undo all the good work put into Off Page Optimisation which is explained below.

Off Page Search Engine Optimisation

Off Page Search Engine Optimisation or Off Page SEO is the process of optimising a website away from the website itself. Once confident that a website has been fully optimised On Page, then the next phase is to optimize that site Off Page. There are many different ways to optmise a website off page and Top Spot Optmisation use the most ethical and search engine friendly techniques available. For a long time now one of the most important off page optimisation techniques has been link building. Quite simply obtaining links from other websites to your website. There are different methods of link building. Reciprocal Linking (exchanging links with other websites) and One Way Linking (obtaining a link from one website without returning the favour).  One Way Linking has been seen to be the most effective.

The search engines look favourably upon websites that have a one way link rather than a simple exchange. There are many other linking methods such as Directory Submissions and Social Bookmarking and we use all of these techniques for our clients. An area of debate these days is the power of links form Blogs. Until we are told otherwise or see the evidence, we are still confident that links from quality blogs have a positive effect on a websites optimisation. Another powerful linking process that is part of the off page SEO process is article writing and submission. We write a series of articles about our clients website and then submit the articles across the web.

Top Spot - SEO Program

Top Spot Optimisation use only the most ethical of SEO strategies and have always achieved the best results for our clients. Search Engine Algorithms are changing all the time and we ensure that we are always up to date with what the search engines require from a website. We can never guarantee high SEO ranking results and anybody that promises that is not being totally honest. We cannot make any promises. All we can do is point you towards the websites that we have optimized and the results speak volumes about what we are capable of achieving. Most importantly those results can be achieved at an affordable price. We have set out below exactly what is involved in our SEO service. Each program is individual to each client and we may not need to use all the methods below for every case, which will keep the cost to a minimum, if we are confident of achieving the required results. The depth of the Optimisation Program assigned will be dependant on the website industry and search depth of the major keywords. We believe that we can optimise any website in any industry to its maximum potential and aim to continue our impressive success rate.    

• Full Website Analysis - We go through each website with a fine tooth comb, checking all the meta tags and page structure as well as the coding of a website to ensure that it is search engine friendly.
• Industry Keyword Analysis - We then analyse the industry the clients website is based in and the keywords that are most important to your business. We can then advise on the content and structure of the website in order to achieve high ranking when applying off page optimisation techniques.
• Search Engine Submissions - We will submit the clients website to over 200 quality search engines,so that your sites pages can be indexed and ranked.
• Directory Submissions - We will submit the clients website to thousands of highly regarded internet directories that all have medium to high Google Page Rank. We have an advantage that we know the best directories that achieve the best response from the search engines.
• DMOZ Directory Submission - The Open Directory is considered one of the most influential yet difficult directories to be submitted to. With our experience we can give the clients website the best chance of being accepted. If we can't get you submitted to DMOZ then nobody can.
• Article Writing & Submissions - We will write a series of articles about the clients website and then submit them to thousands of article writing websites and directories across the internet. Within the content of the articles will be links to your website.
• Social Bookmarking - Another linking technique that gets results is Social Bookmarking. We will bookmark the clients website across the internet using many social bookmarking websites such as Digg and Twitter.
• Blog Reviews - There are several blogs that we will use to promote your website with reviews. This is a well regarded SEO technique and although some quarters are unsure of its power of respect from the search engines, we have still found it to have positive results for our clients.